Double Digit Growth

Client Testimonials

“Great work, focused on improving C-Suite Resonance with Investors, Clients, Staff and prospects. Reduced complexity of our messaging. Proof is results; in less than 5 years our share price increased from $17.70 per share to $75+ per share” NYSE Company CEO

"2XL's work proactively prepares M&A prospects and mitigates M&A integration risks"  - M&A Advisor - Bank Board member

 "Very high ROI on my most valuable commodity ... TIME" CEO, IT Services company

“Before my involvement with 2XLConcepts and Bob Penaloza my business owned me. I was so much a part of the problem I couldn’t see the forest for the trees. The realization was almost immediate, the change took a little longer. I’m happy to share I now own the business and we are focused on results.” CEO, Technology-based government contractor

“For more than 10 years we were perfectly happy being a smaller sized services firm. During the recession our business struggled with negative revenue growth. We found that our old strategy just wasn’t working. The challenge was how do we adjust to the “new” normal? Working with 2XLConcepts and monthly one-to-ones provided the strategy, and most importantly the process, to implement change in the new normal. ” CEO, Professional services firm  

“During the recession we cut back our expenses very aggressively. We were confident in our ability to manage the expense side of the business. Through our work with 2XLConcepts we found that our challenge, like most other companies, was that we needed tighter management and creativity on the revenue side of our business. I’m confident in new our revenue-based strategies.” Executive Director, Non-profit organization 

“Being the CEO of a medium-sized business is an isolating experience. I had very few outlets to discuss the challenges of our organization with someone not on the payroll. Working with 2XLConcepts provides me the support of an outside perspective and access to the best practices of a strong group of CEOs helping me make better decisions.” CEO, Professional services firm  

“From Initial company concept, through capitalization, technology creation and implementation, and ultimate selling of company, bob and his team have provided much needed unbiased, unfiltered and confidential insights in the form of CEO Advisor, Fractional CFO, and fractional CIO. The roi on this decision was tremendous!” CEO, Security technology firm

Bob is a dynamic leader with deep insights into the unique challenges facing leaders, especially CEO's. I've known him for over 13 years (since '99) and have been impressed with his wisdom, care and ability to help leaders resolve conflicts. HIGHLY recommended! Bob is a dynamic leader with deep insights into the unique challenges facing leaders, especially CEO's. I've known him for over 13 years (since '99) and have been impressed with his wisdom, care and ability to help leaders resolve conflicts. HIGHLY recommended! Past Client

Bob is one of the few people that I've worked with that "gets it". He is very adept at connecting with people of varying backgrounds and his commitment to sales excellence is unmatched.
I can truly say that Bob is and will always be someone that I look up to professionally. Bob is one of the few people that I've worked with that "gets it". He is very adept at connecting with people of varying backgrounds and his commitment to sales excellence is unmatched. I can truly say that Bob is and will always be someone that I look up to professionally. Past Client

Outstanding quality, on-time completion and highly customer focused. We will hire again! Outstanding quality, on-time completion and highly customer focused. We will hire again. Past Client

While in his position as Chairman of the Civil Service board, Mr. Penaloza has assisted students like myself in learning more about the operation and challenges of Civil Servants working in today's changing environment. He has been kind, forthright and a mentor to our student group. While in his position as Chairman of the Civil Service board, Mr. Penaloza has assisted students like myself in learning more about the operation and challenges of Civil Servants working in today's changing environment. He has been kind, forthright and a mentor to our student group. Past Client

Beyond expectation results, Customer service driven, outstanding individual and business person. Beyond expectation results, Customer service driven, outstanding individual and business person. Past Client

Bob is one of the best Executive Advisors out there. He has a passion for people and business, which is a testament to his success. Bob's dedication, commitment, and honest approach with his team makes him a natural leader. Bob has a passion for people and business, which is a testament to his success. Bob's dedication, commitment, and honest approach with his team makes him a natural leader. Past Client

Outstanding individual. Hard working, trustworthy and consistent. Outstanding individual. Hard working, trustworthy and consistent. Past Client

Bob Penaloza is honestly one of the dedicated business professionals I have ever worked with and it is my pleasure to give him an enthusiastic letter-of-reference. In the years I have known and worked with Bob, I have seen him meet every challenge with confidence and vigor. As someone who is strongly results-oriented, he single-handedly created a new structure and system that became the industry standard for customer presentations. His attention to detail, follow-through and proven track record were recognized and admired industry wide. I have always considered Bob as a vital part of our firm’s growth, and a very good friend. Please know that Bob Penaloza is deserving of your company’s consideration and will prove him a valuable asset to your business. Bob Penaloza is honestly one of the dedicated business professionals I have ever worked with and it is my pleasure to give him an enthusiastic letter-of-reference. In the years I have known and worked with Bob, I have seen him meet every challenge with confidence and vigor. As someone who is strongly results-oriented, he single-handedly created a new structure and system that became the industry standard for customer presentations. His attention to detail, follow-through and proven track record were recognized and admired industry wide. I have always considered Bob as a vital part of our firm’s growth, and a very good friend. Please know that Bob Penaloza is deserving of your company’s consideration and will prove him a valuable asset to your business. Past Client

Bob is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several sales/marketing strategies that have resulted in increased revenue/profit. The new ROI was a direct result of the plans implemented by Bob.
Though he was an asset to sales efforts, Bob also has a very strong business acumen which was extraordinarily helpful in other areas of the company. Bob assumed a leadership role in sales meetings, inspiring and motivating the entire company. I highly recommend Bob since he is a team player and would make a great asset to any organization. Past Client


This letter is my personal recommendation for Bob Penaloza. I have known Bob for over 13 years both personally and professionally. Bob is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several sales/marketing strategies that have resulted in increased revenue/profit. The new ROI was a direct result of the plans implemented by Bob. Though he was an asset to sales efforts, Bob also has a very strong business acumen which was extraordinarily helpful in other areas of the company. Bob assumed a leadership role in sales meetings, inspiring and motivating the entire company. I highly recommend Bob since he is a team player and would make a great asset to any organization. Past Client

I first worked with Bob in the early 1990’s. Many years have passed since then, however I still remember his uniqueness in a mature industry of countless existing and potential suppliers. Bob possesses the unique ability to differentiate his services, first and foremost by his ability to listen, while also being dependable, trust worthy and timely. I would highly recommend this individual as a potential supplier and or business partner. I first worked with Bob in the early 1990’s. Many years have passed since then, however I still remember his uniqueness in a mature industry of countless existing and potential suppliers. Bob possesses the unique ability to differentiate his services, first and foremost by his ability to listen, while also being dependable, trust worthy and timely. I would highly recommend this individual as a potential supplier and or business partner. Past Client

I worked with Bob on several occasions over the past 20+ years. When purchasing was driven on price, Bob was always able to consistently deliver the value of his services. His follow-up is legendary as his ability to network. Truly memorable and highly recommended. I worked with Bob on several occasions over the past 20+ years. When purchasing was driven on price, Bob was always able to consistently deliver the value of his services. His follow up is legendary as his ability to network. Truly memorable and highly recommended. Past Client

Bob's a terrific leader. Provides an entrepreneurial perspective and open to innovative and creative solutions for industry. A great background and experience in multiple lines of business. Was a pleasure working with him. Bob's a terrific leader. Provides an entrepreneurial perspective and open to innovative and creative solutions for industry. A great background and experience in multiple lines of business. Was a pleasure working with him. Past Client

Bob has had a huge influence on my business career. His knowledge, insight, and ability to adapt to any business situation have made Bob an invaluable asset to my new business. Bob speaks from experience, and when you couple this with his “can do” attitude and strong personality you can feel confident that you are making the right decisions. Bob has had a huge influence on my business career. His knowledge, insight, and ability to adapt to any business situation have made Bob an invaluable asset to my new business. Bob speaks from experience, and when you couple this with his “can do” attitude and strong personality you can feel confident that you are making the right decisions. Past Client

Bob is a high energy catalyst for sales growth. He has a genuine passion to bring out the best in all situations and people that he encounters. His leadership and tenacious work ethic drove significant sales growth in a declining market at ATAPCO/Cardinal Brands. I would highly recommend Bob and would welcome the opportunity to work with him again. Bob is a high energy catalyst for sales growth. He has a genuine passion to bring out the best in all situations and people that he encounters. His leadership and tenacious work ethic drove significant sales growth in a declining market at ATAPCO/Cardinal Brands. I would highly recommend Bob and would welcome the opportunity to work with him again. Past Client

Bob represents his business in an ethical and honest approach. He's a valuable resource, knows the industry and can be counted on to provide creative ideas and solutions. Bob represents his business in an ethical and honest approach. He's a valuable resource, knows the industry and can be counted on to provide creative ideas and solutions. Past Client

Bob has provided my company tremendous insight, skill and knowledge that assisted in the growth and proper development of my real estate company. I am forever grateful and I strongly recommend Bob and his company Accelerated Growth Group. Bob has provided my company tremendous insight, skill and knowledge that assisted in the growth and proper development of my real estate company. I am forever grateful and I strongly recommend Bob and his company Accelerated Growth Group. Past Client

This sales and marketing strategist “gets it.” Bob possesses an innate understanding of the business growth process that is driven by delivering clarity and simplicity. In a workplace dominated by egos, and the status quo; Bob’s respectful direct style is a breath of fresh air, and a definite reduction in the time to success. This sales and marketing strategist “gets it.” Bob possesses an innate understanding of the business growth process that is driven by delivering clarity and simplicity. In a workplace dominated by egos, and the status quo; Bob’s respectful direct style is a breath of fresh air, and a definite reduction in the time to success. Past Client

Bob's traits; consistency, motivational, honesty, humility, empathy, perseverance and a deep dedication to the sales, marketing and business development process. This is a highly recommended individual. Bob's traits; consistency, motivational, honesty, humility, empathy, perseverance and a deep dedication to the sales, marketing and business development process. This is a highly recommended individual. Past Client

I have known Bob for more than 30 years and witnessed his evolution from a college student/athlete & family man into an outstanding civic volunteer and business person. His attributes have remained constant; honesty, perseverance, humility, empathy and the dedication to serve and work well with others. I strongly recommend this individual. I have known Bob for more than 30 years and witnessed his evolution from a college student/athlete & family man into an outstanding civic volunteer and business person. His attributes have remained constant; honesty, perseverance, humility, empathy and the dedication to serve and work well with others. I strongly recommend this individual. Past Client

"Bob has the unmatched ability to strategically create a customer centric value proposition and most importantly seek out, find, present and achieve buy in on that enhanced value proposition with key decision makers"."Bob has the unmatched ability to strategically create a customer centric value proposition and most importantly seek out, find, present and achieve buy in on that enhanced value proposition with key decision makers". Past Client

Simply said Bob is a spectacular individual and business person. His characteristics include sincerity, perseverance, creativity, beyond reproach with the highest integrity. I strongly recommend him without reservation. Simply said Bob is a spectacular individual and business person. His characteristics include sincerity, perseverance, creativity, beyond reproach with the highest integrity. I strongly recommend him without reservation. Past Client

In the years that I have known Bob I have found him to be an outstanding strategic sounding board with the innate ability to create client centric value propositions. He asks the right questions and intensely listens to the responses. Bob is well known for his relentless work ethic, empathy and motivational ability to lead the charge.In the years that I have known Bob I have found him to be an outstanding strategic sounding board with the innate ability to create client centric value propositions. He asks the right questions and intensely listens to the responses. Bob is well known for his relentless work ethic, empathy and motivational ability to lead the charge. Past Client

"Bob and I were colleagues in the office products industry. He is respected by his customers, his peers and even his competitors for his ethics and professionalism. I am privileged to have Bob as a friend and would highly recommend Bob as he would be an asset to any organization. "Bob and I were colleagues in the office products industry. He is respected by his customers, his peers and even his competitors for his ethics and professionalism. I am privileged to have Bob as a friend and would highly recommend Bob as he would be an asset to any organization." Past Client

Bob is a take-charge person who has an uncommon ability to present creative ideas and communicate the benefits. His ability to navigate through and execute the sales process all while creating economic impact is unmatched. Bob is a take-charge person who has an uncommon ability to present creative ideas and communicate the benefits. His ability to navigate through and execute the sales process all while creating economic impact is unmatched. Past Client

Bob is a top notch professional manager and seller. He has a high degree of enthusiasm and passion for his work. He is detail oriented and has excellent interpersonal skills. I would give Bob my highest endorsement. Bob is a top notch professional manager and seller. He has a high degree of enthusiasm and passion for his work. He is detail oriented and has excellent interpersonal skills. I would give Bob my highest endorsement. Past Client

In the many times that I have worked with Bob, his Tony Robinson like Attitude, personality and professionalism was always felt. I always enjoyed being on project sites with him. (He always beings and sees the best in people). From what I observed, Bob handled of our Clients – Needs and Questions very well. Hope to work with Bob on another Project in the Future. In the many times that I have worked with Bob, his Tony Robinson like Attitude, personality and professionalism was always felt. I always enjoyed being on project sites with him. (He always beings and sees the best in people) From what I observed, Bob handled of our Clients – Needs and Questions very well. Hope to work with Bob on another Project in the Future. Past Client

Bob is a customer-centric professional with great strategic sense. He is also a very likeable person who represents himself and company with class and professionalism. Bob is a customer-centric professional with great strategic sense. He is also a very likeable person who represents himself and company with class and professionalism. Past Client

Bob Penaloza is a unique sales and marketing leader. My relationship with Bob originated from a cold phone call and in a short time developed into a seven figure supplier agreement. This was accomplished by the delivery of a compelling value proposition for our unique business challenges. Bob and his team at MMTAT did an outstanding job of securing, managing and delivering services beyond expectation. When issues arose, Bob’s sense of urgency and timeliness was impeccable. I highly recommend his customer centric values, strategic vision, sense of urgency, and project dedication skills as he became a trusted advisor and business friend.Bob Penaloza is a unique sales and marketing leader. My relationship with Bob originated from a cold phone call and in a short time developed into a seven figure supplier agreement. This was accomplished by the delivery of a compelling value proposition for our unique business challenges. Bob and his team at MMTAT did an outstanding job of securing, managing and delivering services beyond expectation. When issues arose, Bob’s sense of urgency and timeliness was impeccable. I highly recommend his customer centric values, strategic vision, sense of urgency, and project dedication skills as he became a trusted advisor and business friend. Past Client

Bob is a strategic sales, marketing and business development executive who posses a proven record of delivering results. Bob’s expertise is the ability to develop, present and implement customer value while nurturing business relationships based on win/win strategies. Within moments of meeting Bob you will discover his physical presence, positive energy, sincerity, empathy and can do ability. Bob is a strategic sales, marketing and business development executive who posses a proven record of delivering results. Bob’s expertise is the ability to develop, present and implement customer value while nurturing business relationships based on win/win strategies. Within moments of meeting Bob you will discover his physical presence, positive energy, sincerity, empathy and can do ability. Past Client

Robert was a very strong, personable and skilled business partner. He crafted solutions that met the customers objectives and worked diligently to ensure success, client satisfaction and on-time delivery. During this process his team displayed a sense of urgency, flexibility and diligence that contributed to the overall success of the project and team. Robert was a very strong, personable and skilled business partner. He crafted solutions that met the customers objectives and worked diligently to ensure success, client satisfaction and on-time delivery. During this process his team displayed a sense of urgency, flexibility and diligence that contributed to the overall success of the project and team. Past Client.

“Simply put, Bob is an exceptional sales and marketing leader. I had the privilege of having him report to me as SVP Sales and Marketing at MMTAT. He is relentlessly driven, is always focused on results and his customers, but never, ever loses the engagement and dedication of his employees. He has successfully led an extremely culturally diverse workforce through significant change. Bob’s dedication through our industry’s success and challenges set an invaluable example for our employees and customers. Bob has delivered strong results and set the strategic vision for years to come”. January 2007 “Simply put, Bob is an exceptional sales and marketing leader. I had the privilege of having him report to me as SVP Sales and Marketing at MMTAT. He is relentlessly driven, is always focused on results and his customers, but never, ever loses the engagement and dedication of his employees. He has successfully led an extremely culturally diverse workforce through significant change. Bob’s dedication through our industry’s success and challenges set an invaluable example for our employees and customers. Bob has delivered strong results and set the strategic vision for years to come”. January 2007. Past Client

I would gladly work for Bob again and recommend him to any company that is looking for a top level sales executive that is experienced in a number of industries and is a great team builder. I worked directly for Bob Penaloza at Cardinal Brands (formerly ATAPCO) and he is an excellent sales executive. Bob's style is very open, clear, and direct. He encourages his direct reports to think on their own, empowers them to succeed, and motivates them in a positive way that encourages self-confidence. He is performance minded and expects sales goals to be achieved and commitments kept. Bob is very friendly and outgoing and has a zest for life that is contagious when you meet him. I would gladly work for Bob again and recommend him to any company that is looking for a top level sales executive that is experienced in a number of industries and is a great team builder. Past Client.

I highly recommend Bob both in business and personally. His business experience and expertise is impressive. He listens well, makes great recommendations, is a pleasure to work with, and conducts himself with the utmost integrity. Business aside, he is simply a terrific individual. I highly recommend Bob both in business and personally. His business experience and expertise is impressive. He listens well, makes great recommendations, is a pleasure to work with, and conducts himself with the utmost integrity. Business aside, he is simply a terrific individual. Past Client

Names of all individuals and organizations are confidential.